Actress Lee Yeon-hee is the new model of cosmetics brand IOPE, the company confirmed Tuesday.

“Lee is a role model for young women, she always has clean and transparent facial tone and it perfectly fits our beauty concept,” said Kim Jin-ho, executive director of the brand.

(IOPE)

The TV commercials of the 29-year-old actress will run from March.

Her ad photos have already been released in magazines and on the websites of AmorePacific and Aritaum.

The previous models for the brand were actress Lee Na-young and Ko So-young.

By Kim Soo-hyang (shkim@heraldcorp.com)