Telepizza The Spanish Multinational Pizza Brand That You’ve Never Heard Of
Telepizza is a pizza restaurant that probably doesn’t ring a bell.
With over 1,600 stores, across 23 different countries. Telepizza is the largest pizza company that originates from outside of the United States.
Telepizza is the No. 1 pizza in brand in Spain. A market leader, that outsells the likes of McDonald's and Burger King domestically.
Operating for over 30 years now, Telepizza is a brand that’s adored by the Spanish public. And for good reason, their pizza is amazing.
Let’s discover why this pizza is brand is so successful.
Appeals To The Spanish Tongue:
Telepizza was born in Madrid, the heart of Spain. Therefore, it’s no surprise that Telepizza incorporates the traditional taste of Spainsh Pizza.
A fusion of chorizo, seafood and vegetables, Telepizza serves a delicious selection of pizzas. The La Iberica is a pizza that showcases Spainsh cuisine. Freshly cut Iberian ham, topped with slices of tomatoes, which are then drizzled with olive oil.
They’ve also got some unique pizzas. The Pizza Vulacano Nachos, is literally a tomato pizza layered with tortilla chips on top. I respect Telepizza’s inventiveness, they craft some unorthodox, but tasty pizzas.
Digital Personalisation of Pizzas:
We live in an digital era. Technology is continually enhancing, and businesses are constantly adapting to the changes in technology.
Telepizza has captialised on the worlds technological environment. In 2017, Telepizza launched an app, that allowed customers to personalise their pizzas. This is something that almost all well knowed pizza brands have incorporated.
However, when you consider the large variety of ingredients and flavours that Telepizza offers, personalisation is a huge incentive for customers.
Telepizza’s Future:
I find it very impressive that Telepizza operates in over 23 different countries. Their international expansion has been focused primarily, into Spanish-speaking countries, such as: Peru, Chile and Portugal. But Telepizza is gaining prominence in the Irish market, with a total of 178 outlets.
Telepizza is already a very successful brand, and their looks brighter.
