Yesterday saw something of a coup for UK streaming service we7 – it bagged the new Rihanna single from 4.23pm in the UK, the very same time the song got its global debut on radio. Mercury Music Group planned the dual-debut to maximise the number of people who could hear the song, with the we7 widget also embedded on its various media partner sites. we7’s Clive Gardiner says the deal “demonstrates that promotion and exposure on streaming Web sites can work hand in hand with the traditional radio route”. It’s one in the eye for Forrester Research’s recent report suggesting ad-supported streaming services should be last in the queue for new music.
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Tools :: We Are Giant
With “fan communities” being on every artist’s team’s mind, we’re fans of the fact that…