Xfire Ready for Asian Push, Partners with SEA Gaming

RickMartin

23 May 2012 at 8:20 am

Xfire, a California- and Shanghai-based online community platform that offers social tools to PC gamers, is partnering up with Southeast Asian games publisher, SEA Gaming. Their agreement will bring Xfire’s online game utility to SEA Gaming’s titles, including World of Tanks.

This will allow gamers in the region to share videos and screenshots, and chat across supported games. Its livestream function also allows users to broadcast live streams of their game play.

Xfire also just announced a few days back that it had raised $3 million in funding to put towards its efforts of expanding into Asia. That investment was led by Sinapore’s IDM Venture Capital. This is on top of the $4 million the company raised from Intel Capital in 2011. The company’s CEO, Malcolm CasSelle, noted that partnering with SEA Gaming is a big step in its Asia push:

SEA Gaming has the exact reach within Southeast Asia that we’re looking for to continue our overall expansion […] They have a solid line-up of titles coming out this year, and we look forward to introducing Xfire to new players through those games."

Overall, Xfire claims that 20 million gamers have downloaded its client, with more that six million gamers using it to connect each month.

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