Gwen Stefani's no stranger to beauty—her red lips are intertwined with her identity. Although she's collaborated on beauty projects in the past, Gwen Stefani is the newest Revlon ambassador, proving herself as a true beauty ingenue (just in case you thought she wasn't one before).
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In becoming a Revlon ambassador, Stefani joins good company including Ciara, Halle Berry, Olivia Wilde, and Alejandra Espinoza. But Stefani was particularly enamored by Revlon after learning of their Choose Love Campaign. “They have this Choose Love campaign, which is full of choice and positivity and dreams and truth and I feel like that’s aligning exactly with where I’m at in my personal life in the last couple of years and how I’ve had to kind of choose love, choose truth, choose to be positive and work my way back to a place of using my gift and sharing my love with people,” Stefani said to WWD. And, of course, that's not even mentioning " my obsession with makeup for my whole life,” Stefani adds.
To that end, Stefani really has been engrossed in the beauty and style world for what seems like her entire career. Before joining No Doubt, she worked behind a Borghese counter in California—probably where she perfected that killer red lip. She was also L’Oréal Paris spokesmodel from 2011 to 2013, designed polishes for OPI in 2014 and created a gilded, kickass line of cosmetics for Urban Decay at the beginning of 2016, including a slew of signature red lipsticks.
What we can't help but wonder, though, is why the timing was so spot on for Stefani and the Choose Love campaign—could it be her newfound flame, Blake Shelton? A beauty editor can only wonder.
First Instagrammed last week, the announcement came via Revlon's account—and, of course, featured those red lips of hers. We'd say that's a solid way to kick of the year.
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Now watch how you can get a day to night look with Revlon:
