Sounds great: New app that lets music lovers create own radio station is launched (and it even works offline)
A mobile phone application that lets fans tune in to their own personalised radio station - even when offline - has been launched.
We7 is a free app, and lets users pick and choose what music they would like to listen to on their own devices, and then the radio will cleverly select similar artists, broadening the listener's knowledge.
According to Steve Purdman, who helped develop the application, listeners will be able to store their requested songs while their mobile is connected to the Internet - and then the tunes can be accessed even when offline.
Tuned in: A new, free app called We7 is set to revolutionise the music industry
'Music and mobiles are the ideal combination, but until now when you have streamed internet radio as soon as you lost the connection, you lost the song,' Purdham told the Guardian.
We7 - which can be found at We7.com - is aimed at a young audience who might be more conscious of saving their pennies, he added, indicating that artists would be paid royalties by the mobile company.
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And there will be no advertisements, as there are on similar sites, such as the popular app Spotify.
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He said: 'Even if you are on a pay-as-you-go phone, you can still play music.
'The more songs are listened to, the more digital revenues go up. Like regular radio, it has real promotional value for artists plus this is a legal way for people to listen to music that they are probably not going to pay for anyway, but the artist still gets paid.
'This service recognises that the vast majority of people want to be entertained, but not everybody has the time to choose their own songs.'
And analyst Mark Mulligan, of Forrester Research, believes that the app is a signal that digital services are beginning to try and touch a mass market, as opposed to a more selective, niche audience.
He told the Guardian: 'It is vitally important that it's free – there has to be a recognition that the vast majority of people don't believe in paying for digital content.
'If content is everywhere, you either have to make it exceptional so a small number of people will pay, or embrace the free business model – that is the only way to the mass market.
'Radio has been going the way of newspapers, and it has felt like we are just waiting for it to die. This is a way of bringing radio into the future and it gives artists a way to expose more people to more new music.'
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