We7 has today launched its digital music streaming service in the Republic of Ireland.
The expansion into Ireland marks We7's first move outside of the UK since the company was established in 2008 with the backing of former Genesis frontman Peter Gabriel.
Under We7's new initiative, Irish listeners will be able to create personalised radio stations using free songs from a library of 6.5 million tracks. They will also be able to sign up to We7's monthly premium packages for streaming music without adverts.
Commenting on the launch, We7 chief executive Steve Purdham said: "We're delighted to be making our international debut in Ireland today and are looking forward to a busy few months as we prepare for further expansion across Europe.
"It's an exciting time for We7, following the launch of Personal Radio Plus so we are setting our sights high for similar success throughout 2011."
Last July, We7 agreed a deal with GMG Radio to bring real-time integrated breaking news updates to its online music streaming service.
