There has been speculation for a little while now, but today adidas has announced a long-term partnership with Pharrell Williams.
Yep, he is going to take over the fashion world - especially when the first adidas Originals x Pharrell Williams products hit stores this summer.
And to be fair, he's had more than enough practice, Pharrell once headed up the creative direction for Reebok's now defunct Ice Cream trainer line, and has also worked with brands A Bathing Ape, Timberland, and Palladium.
Talking about his new job with adidas, Pharrell said: "Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn."
And it's not just Pharrell that's excited - the bigwigs at adidas are understandably excited too - Dirk Schoenberger, adidas' Global Creative Director, said: "I am truly thrilled to work with Pharrell. He is a pop-culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is adidas."
