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May 02, 2023 By Mark Redfern

Alison Goldfrapp, one half of British duo Goldfrapp is releasing her debut solo album, The Love Invention, on May 12 via Skint/BMG. Now she has shared a new song from it, near title track “Love Invention,” via a video vignette. Watch and listen below.

Goldfrapp had this to say about the song in a Facebook post: “Packed with delicious whirring synths and breathy robotic vocals. The lyrics describe the ultimate love experience -a machine prescribed potion courtesy of Doctor What?”

Of the video vignette, she added: “‘Love Invention’ video vignette out now! It’s the third we made in the series and uses AI techniques to amplify the feeling of the song.”

Previously Goldfrapp shared the album’s lead single, “So Hard So Hot.” Then she shared “NeverStop,” which was one of our Songs of the Week.

It could be confusing to some that this is Alison Goldfrapp’s solo debut. After all, her main band bore her last name and she has often been the focus of album covers and press photos for that band. But Goldfrapp, the band, has always been a collaboration between Alison Goldfrapp and Will Gregory. The Love Invention finds the singer branching out on her own. Although it features collaborations with various producers: Richard X (Pet Shop Boys, M.I.A.), James Greenwood (Daniel Avery, Kelly Lee Owens), and Toby Scott (The Gossip, Annie).

The album features different versions of two previous singles from Alison Goldfrapp: “Digging Deeper” (which was a collaboration with Claptone) and “Fever” (which was a collaboration with Paul Woolford). The album versions are solo takes on the two songs, but the collaborative versions will appear on the deluxe edition of The Love Invention.

Alison Goldfrapp collaborated with Röyksopp on two songs (“Impossible” and “The Night”) on their 2022 Profound Mysteries album trilogy and that helped motivate her to record solo music. So she set up a studio in her East London home and began work on The Love Invention.

The band Goldfrapp’s last album, Silver Eye, came out in 2017 via Mute.

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