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Stella McCartney has named Amandine Ohayon as its new CEO to replace Gabriele Maggio, who is exiting after four years at the company. The appointment of Ohayon, who spent almost two decades at L’Oréal, comes a year after Stella McCartney debuted its clean skincare line.
Ohayon will join LVMH-backed Stella McCartney on 1 December from Spanish luxury bridalwear company Pronovias Group, where she has been CEO since 2018. She managed its sale to private investment firm Bain Capital at the end of 2022 in a debt deal that aimed to accelerate its rebound following the pandemic. Pronovias Group finished 2022 with turnover of €149 million, up 52 per cent on 2021.
Ohayon started her career in 1998 as a retail and event executive at Christian Lacroix in New York, before joining L’Oréal in 1999 as Lancôme product manager in Paris. She remained with L’Oréal for the next 18 years, holding a variety of roles across luxury skin care, fragrances and cosmetics. Her last position was managing director of the L’Oréal Luxe division for the UK and Ireland.
Stella McCartney partnered with LVMH’s beauty division to develop and launch her vegan and cruelty-free skincare line, Stella, in 2022. It comprises three core refillable products: cleanser, serum and a cream. At the time, McCartney called the launch a “game changer”.
On Ohayon’s appointment, the designer said: “I am delighted to welcome Amandine as CEO. Her leadership and wealth of experience across businesses and geographies will be strong assets to build a brilliant future for the company. Her passion for great fashion and ethical values makes her a great partner in our quest to champion a sustainable way to business success.”
Maggio, who joined in 2019 after a stint at Moschino, has decided to “pursue other opportunities”, Stella McCartney said in a statement. He will leave next month after a short transition period.
Founded in 2001, Stella McCartnery now has 48 directly owned stores and 21 franchise stores across London, Paris, Milan, New York, Tokyo, Shanghai and Beijing. The designer has pioneered the use of next-gen materials, including leather alternatives. Her Paris Fashion Week show in September featured a sustainable market with 22 stalls of vintage clothes and material innovation startups.
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